Your brand. Your roast. Your customers.

We help businesses launch their own coffee brand — backed by award-winning roasting expertise. You own the brand; we handle the beans.

50 lb/week minimum · 93-pt, Golden Bean gold-medal roaster

  • 93-pt Coffee Review Score
  • Gold Golden Bean Medals
  • Top 100 Food & Wine Café
  • 6th US Roasting Championship

Why launch your own coffee brand?

Your name on the bag

White-label coffee lets you sell professionally roasted coffee under your own brand name. You control the brand, the story, and the customer relationship.

Coffee you can stand behind

Your coffee is roasted by an award-winning team with deep experience in sourcing, roasting, and quality control. Every single roast is tasted for flavor, consistency, and presentation.

We handle the hard part

From roasting to packaging to dropshipping — we manage production and fulfillment so you can focus on selling. Shopify integration included.

Who it's for

Built for brands ready to own their coffee

If you already have an audience and want a premium, repeatable product, white-label is for you.

  • Brands & businesses

    Add a premium coffee line to a brand your customers already trust.

  • Creators & influencers

    Turn your audience into a recurring coffee revenue stream under your own name.

  • Nonprofits & churches

    Fund your mission with a product your community will reorder.

  • Hospitality & cafes

    Serve a signature house roast without building your own roastery.

  • Subscription boxes

    Coffee is consumable and habit-based — ideal for repeatable subscription revenue.

  • Retail shops

    Stock private-label coffee that carries your store's brand on every bag.

Most partners start at our 50 lb/week minimum and scale from there.

Coffee built by an award-winning team

The craft behind your brand

Coffee built by an award-winning team

Theory Coffee was built by roasters obsessed with flavor, sourcing, and consistency — the kind of obsession that earns medals and 90+ scores. When you white-label with us, that same craft goes into every batch carrying your name.

You bring the brand and the audience. We bring decades of roasting expertise, single-origin sourcing relationships, and a quality-first process that protects your reputation on every bag.

  • Golden Bean gold-medal roaster
  • 93-point Coffee Review
  • US Roasting Championship finalist

The Theory Coffee Roasting TeamRoasters & Sourcing

How it works

From first conversation to your first shipment — here's what partnering with Theory looks like.

  1. Listen & assess

    We learn about your brand, audience, and goals to recommend the right coffee lineup.

  2. Craft your custom blend

    Choose from our curated selection or develop a custom blend matched to your brand identity.

  3. Sample & approve

    Taste your coffee before committing. Most partners approve in 0–2 rounds. A small discovery fee covers your first samples — we'll share it upfront.

  4. Branding & packaging

    Bring your own designer, use our in-house team, or work with our partner designers. Available bag sizes: 4oz, 10.5oz, 12oz, 3lb, 5lb.

  5. Launch & grow

    We roast within 2 business days and ship within 24–48 hours. Minimum: 50 lbs/week. Dropshipping and Shopify integration included.

Why white-label with Theory

The premium path, without the overhead

Theory White-Label Build Your Own Roastery Generic Private Label
Upfront investment Low — no equipment Very high Low
Coffee quality Award-winning, 90+ scored Depends on you Commodity-grade
Time to launch 2–4 weeks 6–18 months 4–8 weeks
Custom blends Yes Yes Rarely
Your brand on the bag Yes Yes Limited
Fulfillment & dropshipping Included You build it Sometimes
Single-origin quality your partners buy into

Single-origin quality your partners buy into

Our coffees are sourced with quality, flavor, and consistency in mind. Specific origins may change seasonally based on harvest timing and availability.

We offer blends and single-origin coffees. Blends for consistency and broad appeal; single-origins for a more distinctive flavor story.

Roast profiles developed by experienced coffee professionals who understand sourcing, roasting, sensory evaluation, and customer experience.

Frequently asked questions

What is white-label coffee?

White-label coffee allows you to sell professionally roasted coffee under your own brand name. We handle the sourcing, roasting, packaging, and fulfillment options, while you focus on building your audience, selling the product, and growing your brand.

How does your white-label program work?

You choose the coffee or coffees you want to offer, provide your brand name and packaging direction, and we roast and package the coffee for your brand. From there, you can sell through your website, retail store, subscription, fundraiser, corporate gifting program, or customer base.

Who is white-label coffee best for?

White-label coffee is a good fit for businesses, creators, nonprofits, churches, hospitality brands, subscription boxes, retail shops, and organizations that want to sell coffee without building their own roastery. It is especially useful for brands that already have an audience and want a premium, repeatable product.

Do I need coffee experience to launch my own brand?

No. You do not need to be a coffee expert. Our team helps guide you through coffee selection, packaging, product lineup, and launch planning. You bring the brand and audience; we bring the coffee expertise.

What is the minimum order quantity?

Our minimum order quantity is 50 lbs per week. We designed our program to support serious brands while keeping launch quantities as approachable as possible.

What packaging options are available?

We offer packaging for retail, ecommerce, subscriptions, gifting, and wholesale. Options include labeled bags, custom-branded bags, and various sizes: 4oz, 10.5oz, 12oz, 3lb, 5lb. Options range from stock bags with custom stickers (1–2 weeks) to fully custom packaging (~8 weeks).

Do you offer dropshipping?

Yes! We can handle end-to-end fulfillment. We ship orders directly to your customers under your brand. Shopify integration is available.

How fresh is the coffee?

We roast within 2 business days of receiving your order and ship within a 24–48 hour window after roasting. Freshness is one of the biggest advantages of working with a specialty-focused roasting partner.

Can I create a custom blend?

Yes, depending on your volume, timeline, and goals. For smaller launches, we recommend starting with one of our proven coffees to move quickly. For larger-volume brands, we can discuss custom blend development.

What should I charge my customers?

We provide suggested retail pricing based on your coffee, packaging, and brand position. Premium specialty coffee usually performs best when priced according to quality, freshness, and brand experience rather than competing only on the lowest price.

Can I offer subscriptions?

Yes. Coffee works well as a subscription product because it is consumable, repeatable, and habit-based. We can help you choose a subscription-friendly lineup.

Do you integrate with Shopify?

Yes! Shopify integration is available for dropshipping and order fulfillment.

Is the coffee market too competitive?

Coffee is competitive, but that is why quality and brand trust matter. A white-label program gives you a way to enter the market with professionally roasted coffee and a clear story, without taking on the cost and complexity of running your own roasting operation.

How long does it take to launch?

A typical launch takes 2–4 weeks once coffee selection, branding, packaging, and payment details are finalized. Custom packaging or larger orders may require additional lead time.

Can I sample before committing?

Yes. We recommend sampling before placing your first white-label order. Your first and second rounds of samples are covered by our discovery fee, which we share with you upfront before any commitment.

Do you offer sample kits?

Yes. Samples are the best way to experience the coffee before committing to your first order. A small discovery fee covers your first and second round of samples — we'll share it upfront so there are no surprises.

How long does it take to receive samples?

A typical sample timeline is 1-2 weeks, depending on current production and shipping schedules. If you are working toward a launch date, let us know so we can recommend the best next step.

What are your lead times for regular orders?

We roast within 2 business days of receiving your order and ship within 24-48 hours after roasting. Custom packaging, larger orders, or seasonal demand may require more time.

Can you help with subscription offerings?

Yes. Coffee works well as a subscription product because it is consumable and repeatable. We can help you choose a subscription-friendly lineup and cadence.

How should we handle pricing questions?

For exact pricing, submit the inquiry form and our team will follow up within 1 business day. Pricing depends on coffee selection, packaging type, volume, and fulfillment model.

Have questions? Chat with us.

Our team can answer questions about packaging, timelines, coffee selection, and getting started — no commitment required.

Look for the chat bubble in the bottom-right corner, or email eliu.figueroa@theorycoffee.com.

Start your coffee brand today

Tell us about your brand and we'll follow up within 1 business day.