Your name on the bag
White-label coffee lets you sell professionally roasted coffee under your own brand name. You control the brand, the story, and the customer relationship.
We help businesses launch their own coffee brand — backed by award-winning roasting expertise. You own the brand; we handle the beans.
50 lb/week minimum · 93-pt, Golden Bean gold-medal roaster
White-label coffee lets you sell professionally roasted coffee under your own brand name. You control the brand, the story, and the customer relationship.
Your coffee is roasted by an award-winning team with deep experience in sourcing, roasting, and quality control. Every single roast is tasted for flavor, consistency, and presentation.
From roasting to packaging to dropshipping — we manage production and fulfillment so you can focus on selling. Shopify integration included.
Who it's for
If you already have an audience and want a premium, repeatable product, white-label is for you.
Add a premium coffee line to a brand your customers already trust.
Turn your audience into a recurring coffee revenue stream under your own name.
Fund your mission with a product your community will reorder.
Serve a signature house roast without building your own roastery.
Coffee is consumable and habit-based — ideal for repeatable subscription revenue.
Stock private-label coffee that carries your store's brand on every bag.
Most partners start at our 50 lb/week minimum and scale from there.

The craft behind your brand
Theory Coffee was built by roasters obsessed with flavor, sourcing, and consistency — the kind of obsession that earns medals and 90+ scores. When you white-label with us, that same craft goes into every batch carrying your name.
You bring the brand and the audience. We bring decades of roasting expertise, single-origin sourcing relationships, and a quality-first process that protects your reputation on every bag.
The Theory Coffee Roasting TeamRoasters & Sourcing
From first conversation to your first shipment — here's what partnering with Theory looks like.
We learn about your brand, audience, and goals to recommend the right coffee lineup.
Choose from our curated selection or develop a custom blend matched to your brand identity.
Taste your coffee before committing. Most partners approve in 0–2 rounds. A small discovery fee covers your first samples — we'll share it upfront.
Bring your own designer, use our in-house team, or work with our partner designers. Available bag sizes: 4oz, 10.5oz, 12oz, 3lb, 5lb.
We roast within 2 business days and ship within 24–48 hours. Minimum: 50 lbs/week. Dropshipping and Shopify integration included.
Why white-label with Theory

Our coffees are sourced with quality, flavor, and consistency in mind. Specific origins may change seasonally based on harvest timing and availability.
We offer blends and single-origin coffees. Blends for consistency and broad appeal; single-origins for a more distinctive flavor story.
Roast profiles developed by experienced coffee professionals who understand sourcing, roasting, sensory evaluation, and customer experience.
White-label coffee allows you to sell professionally roasted coffee under your own brand name. We handle the sourcing, roasting, packaging, and fulfillment options, while you focus on building your audience, selling the product, and growing your brand.
You choose the coffee or coffees you want to offer, provide your brand name and packaging direction, and we roast and package the coffee for your brand. From there, you can sell through your website, retail store, subscription, fundraiser, corporate gifting program, or customer base.
White-label coffee is a good fit for businesses, creators, nonprofits, churches, hospitality brands, subscription boxes, retail shops, and organizations that want to sell coffee without building their own roastery. It is especially useful for brands that already have an audience and want a premium, repeatable product.
No. You do not need to be a coffee expert. Our team helps guide you through coffee selection, packaging, product lineup, and launch planning. You bring the brand and audience; we bring the coffee expertise.
Our minimum order quantity is 50 lbs per week. We designed our program to support serious brands while keeping launch quantities as approachable as possible.
We offer packaging for retail, ecommerce, subscriptions, gifting, and wholesale. Options include labeled bags, custom-branded bags, and various sizes: 4oz, 10.5oz, 12oz, 3lb, 5lb. Options range from stock bags with custom stickers (1–2 weeks) to fully custom packaging (~8 weeks).
Yes! We can handle end-to-end fulfillment. We ship orders directly to your customers under your brand. Shopify integration is available.
We roast within 2 business days of receiving your order and ship within a 24–48 hour window after roasting. Freshness is one of the biggest advantages of working with a specialty-focused roasting partner.
Yes, depending on your volume, timeline, and goals. For smaller launches, we recommend starting with one of our proven coffees to move quickly. For larger-volume brands, we can discuss custom blend development.
We provide suggested retail pricing based on your coffee, packaging, and brand position. Premium specialty coffee usually performs best when priced according to quality, freshness, and brand experience rather than competing only on the lowest price.
Yes. Coffee works well as a subscription product because it is consumable, repeatable, and habit-based. We can help you choose a subscription-friendly lineup.
Yes! Shopify integration is available for dropshipping and order fulfillment.
Coffee is competitive, but that is why quality and brand trust matter. A white-label program gives you a way to enter the market with professionally roasted coffee and a clear story, without taking on the cost and complexity of running your own roasting operation.
A typical launch takes 2–4 weeks once coffee selection, branding, packaging, and payment details are finalized. Custom packaging or larger orders may require additional lead time.
Yes. We recommend sampling before placing your first white-label order. Your first and second rounds of samples are covered by our discovery fee, which we share with you upfront before any commitment.
Yes. Samples are the best way to experience the coffee before committing to your first order. A small discovery fee covers your first and second round of samples — we'll share it upfront so there are no surprises.
A typical sample timeline is 1-2 weeks, depending on current production and shipping schedules. If you are working toward a launch date, let us know so we can recommend the best next step.
We roast within 2 business days of receiving your order and ship within 24-48 hours after roasting. Custom packaging, larger orders, or seasonal demand may require more time.
Yes. Coffee works well as a subscription product because it is consumable and repeatable. We can help you choose a subscription-friendly lineup and cadence.
For exact pricing, submit the inquiry form and our team will follow up within 1 business day. Pricing depends on coffee selection, packaging type, volume, and fulfillment model.
Our team can answer questions about packaging, timelines, coffee selection, and getting started — no commitment required.
Look for the chat bubble in the bottom-right corner, or email eliu.figueroa@theorycoffee.com.
Tell us about your brand and we'll follow up within 1 business day.